Instagram's Help Center is thorough. It's also written like legal text. IGZZK exists to close that gap — every rule, feature, and update explained in plain English, sourced only from official documentation.
Every article on this site falls into one of four buckets. Together they cover everything a beginner needs to understand how Instagram actually works.
How Feed, Reels, Stories, and Explore rank content. Every signal that matters, explained without the marketing speak.
Explore sectionFeed posts, Reels, Stories, and Instants. Image sizes, hashtag strategy, and the rules that changed in 2026.
Explore sectionInsights, Promote, Shopping, Meta Business Suite. Practical walkthroughs for every tool Instagram gives businesses.
Explore sectionAccount recovery, fake official messages, original content rules. The stuff Instagram won't warn you about directly.
Explore sectionIf we can't source it, we don't publish it. If we can't explain it simply, we rewrite it. And if Instagram changes its rules, we update the article — not add a "this may be outdated" disclaimer.
Every factual claim is sourced from Instagram's Help Center, Meta's Business Tools documentation, official product announcements, or public statements from Instagram leadership. No rumours. No made-up "insider tricks".
No "impressions", "reach", or "engagement rate" without a plain-English explanation right next to it. If we can say "how many people saw it", we will.
Instagram changes its rules multiple times a year. We track every major update and revise affected articles — so you're never working from a playbook that stopped working six months ago.
"Feed ranking is determined by a set of AI systems that predict which content is most relevant to each user."
"Sends are the most meaningful signal for Reels distribution."
There's a lot of Instagram advice on the internet. Much of it doesn't hold up. Here's what we deliberately avoid.
If a tactic can't be traced to an official source, we don't recommend it. Guessing is how accounts get restricted.
We don't accept sponsored content disguised as editorial. If we ever mention a tool, it's because it's genuinely relevant.
We won't tell you your account is "about to be shadowbanned" to sell you a course. That's not how this works.
When Instagram changes a rule, we update the article. We don't leave outdated advice up because it still ranks.